Take 2: GTA Doesn't Need To Be Annualized

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During a company conference call, Chairman Strauss Zelnick stressed the company doesn't need to release a major Grand Theft Auto title every year to be profitable. He also applauded the efforts of Rockstar Games for experimenting with the franchise on different platforms, such as Xbox LIVE and handhelds.

"We don't feel that GTA ought to be an annualized franchise," Zelnick said. "Of course, there's a balance between how long it takes to develop such an incredible title and meet consumer expectations, and how long you need to make sure that an appetite has been both satisfied and whetted for the next franchise."

"That's something I think the company historically has done rather well and I think the high profitability and resiliency of the franchise reflects that."

"I wouldn't see that changing," he added.